A Mumbler got in touch with me and said she wanted to know more about any awesome events going on for parents. So, without further ado, here is Emma Victor-Smith, Founder of We Got This (Sometimes)
Tell us about We Got This (Sometimes)…
We invite speakers and create events that inspire, reassure and entertain parents. Designed for the flagging parent of all different aged children, there is something for everyone. The main aim is that our guests have something fun to look forward to, are ‘out-out’ in real life (we can get stuck behind our screens) and can take something home. It may be a spark of inspiration, an idea, a hack or a tip, or just feeling refreshed.
What made you decide to launch this idea?
After my second baby was born, it dawned on me that I couldn’t return to my brand manager role. The logistics around travelling and two different childcare drop offs and pick ups, not to mention the headspace needed, wouldn’t work. Not wanting to waste what career I have built, I looked round for what on earth do other women do, and came across events for mums on instagram in London, Cheltenham, Tunbridge Wells, Manchester. These mums were being inspired by instagram influencers in style, flexible working, how to set up a business, the realities of parenting, and lots more. I wanted to go to these events but couldn’t as they were too far, so with the encouragement of various people I launched in November.
There is a huge virtual sense of camaraderie and ‘me-too’ feelings as a mum on instagram. I love the honesty, the fun and the real issues discussed on there. I feel part of a bigger picture, and when you’re a working mum that’s a huge benefit and antidote to feeling isolated.
I did a survey with almost 100 local women, which helped clarify the issues faced and the kinds of events people would want to go to (just checking it wouldn’t just be me!). One of the huge side effects of the business has been friendships, business and collaborations being made, and I am able to support Get Me Out The Four Walls maternal mental health charity.
How does your previous job help?
Skills like making stuff happen, problem solving, project management, design, budget management, networking all help. There are a lot of stakeholders involved, from the guest speaker, venue, guests, charities, media, suppliers, sponsors, goody bag inclusions. Attention to detail helps although my eagle eyed friends help with proof reading.
Have you had to learn new skills?
Absolutely! I learn new stuff all the time. PR, speaking in front of a crowd, how to put an interview together. I listen to podcasts a lot as my training ground. It isn’t perfect, the business, and I am not sure it ever could be, so I am going with it and moving it forward in the best way I can.
How do you manage it with your children?
Lots of late nights! They both go to pre-school and nursery three days a week which feels right for now. It is chaotic, my house isn’t as organised or as tidy as I’d like, but you can’t do everything. It can be emotional as you’re not working in an office with a support network. The lines have become blurred as I do quickly email and check things on my phone as sometimes things won’t or can’t just wait. I try and limit that as much as possible but there has to be some benefit to working with the children about. In a way it helps as there is less time to procrastinate and you just have to get on with it as time is limited!
How do you come up with the ideas?
Either I will see something that I wish I could get to, like Fashion Re:Boot, or The Scummy Mummies Show, or I spot something like The Supermum Myth book and think THAT is what parents could do with knowing about! There are five things:
- Does an idea stir a reaction in me?
- Would I be willing to pay for it myself?
- Is it an idea where I would kick myself if someone else did it instead of me?
- Do I know where to find the audience who may be interested?
- Will the speaker say yes?
Is this your job now?
It’s a passion project, and I hope it will be my job one day. I am freelancing in the food industry so it’s a lot to juggle.
What events have you got coming up?
Meet Mother Pukka at The Forum, Wednesday 25th April 19:15 (the bar is sponsored by Naked Wines)
The All New Scummy Mummies Show, Tuesday 8th May, 19:30, Open Norwich
Save the date: Thursday 5th July, 19:00.
What’s next for We Got This (Sometimes!)
Belfast and Twickenham have a We Got This (Sometimes!), they are both hosting the incredible Unmumsy Mum and Man vs Baby soon. I am in discussions with three other regions who are looking to take on a franchise also, as they feel the same – they would like to go to events like us!
I am also working on some special events for Norwich, and am about to launch a blogger series on my platform!
Images: Credit Emily Gray Photography
We Got This (Sometimes!) Website