Best Beginnings was set up to tackle child health inequality and envisages a world in which all children in the UK have the best possible start in life.
Our approach is based on the evidence that well-informed and confident parenting, particularly from conception to a child’s third birthday, are more significant than income or background when it comes to their children’s physical, mental and emotional development and wellbeing [2010 Poverty Report].
The transition to parenthood can be hugely stressful and overwhelming at the best of times. We aim to help ease the journey for the long-term benefit of the whole family. As an organisation, we campaign and raise awareness, work in communities and work collaboratively in support of policy change that positively impacts the lives of all growing families.
In order to reach, support and empower as many parents as possible, Best Beginnings co-created with parents, health professionals and other health organisations, including royal colleges, our evidence-based, multi-award-winning, uniquely FREE and advert-free app, Baby Buddy™. Baby Buddy™ is scientifically designed to support parents in the transition to parenthood and beyond (currently to the first six months of your baby’s life). Baby Buddy is your personal virtual friend and baby expert. She answers your questions, tells you what words mean and offers you more than three hundred video clips of other parents sharing their stories and professionals giving advice. Baby Buddy app features have been included to help parents build the knowledge and confidence they need to make healthy choices, to know what to do and not to do and when and where to ask for help. Baby Buddy is designed to be understood by anyone with a literacy age of eleven years and above and is used by mothers (and fathers) of all backgrounds and ages but is particularly beneficial for those at higher risk of poorer outcomes.
About the Norwich Community Event
Further support for parents who find having a baby has affected their mental health is coming to Norfolk.
On Thursday March 15th healthcare professionals, stakeholders in maternity and mental healthcare, and members of the community will come together for the Baby Buddy™ event: ‘Norwich Communities working together on Maternal Mental Health’ with Rt Hon Norman Lamb MP.
The event aims to shine a light on the brilliant work already being done and the positive impact that healthcare professionals and locally based community organisations can have on perinatal mental health in Norfolk. They can address the need to increase self-awareness, reduce stigma and signpost to support services. There is new perinatal mental health service launched for Norfolk and Waveney and a new regional mother and baby unit on the way.
The event will recognise the work of multidisciplinary professionals and community champions in Norfolk, such as who are using the free Baby Buddy™ app as a tool to support parents and parents-to-be; with its evidence based answers to all your questions, video advice from parents and professional, reminders, a goal setting feature and more. The app includes the ‘Out of the Blue’ series of 72 maternal mental health videos that were launched in 2017 by The Duchess of Cambridge.
All are welcome to come along to find out how the integration of digital innovation into professional and community support is helping to shape our future mental and physical health and wellbeing.
- The event takes place on Thursday March 15th 2018, 5pm – 7pm
- STN Grove Walk (Sanctuary Coffee Stop at St Alban’s Church), Grove Walk, Norwich NR1 2QF
- Keynote address by Norman Lamb MP