You may remember the ‘Behind the Scenes’ Facebook Live video I filmed with Imogen at Sugar Buttons last week. True to form, the Teeny One didn’t make filming easy but it was so great to meet the woman behind the cakes. Imogen was truly lovely, even when the Teeny One spat pear all over her floor!
Find out more about Imogen and Sugar Buttons, and if you didn’t see the video I’ve popped it at the bottom of this post.
My name is Imogen Davison and I run Sugar Buttons from my home in the fine city of Norwich. I have been running Sugar Buttons for nearly 6 years. I make wow factor wedding and celebration cakes. I share my life with my super talented husband Neil, my two incredible children, Elsie (13) and Ted (12) and my two gorgeous cats Betty and Wilf. I love art, design, textiles, food, cocktails, Marvel films, musicals, karaoke, dancing and my friends. I’ve spent my life immersed in creativity of some kind or another.
After many years of further, higher and post graduate Art education, I worked in London galleries and as a TV set and prop designer, before becoming a teacher. I was Head of Art at a coastal high school in Norfolk before leaving 2.5 years ago to focus on my business full time. I love teaching so I couldn’t leave it behind completely, and now I teach cake decorating classes and parties to folk of all ages. Sugar Buttons was born after I started sharing photos of my children’s birthday cakes on Facebook. Requests started coming in from friends and I finally decided to make it official in April 2012.
I always put a huge amount of effort and attention to detail into all my work. I specialise in creating edible works of art and I love to make one off designs which reflect the personality of the couple. Other than naked cakes, I never repeat a cake design and if I’m asked to make something similar I’ll always try to give it a twist to make it individual and unique.
Baking, prepping and decorating cakes is obviously a huge part of my daily activity but I also spend a large amount of times doing all the “behind the scenes” stuff that no one sees; Responding to enquiries, writing quotes, doing visual research, designing, attempting to keep up with social media and doing my accounts are all essential tasks, but I don’t necessarily love doing all of them!
When looking for a cake designer, I think it’s really important to choose one that understands your vision. You need someone that has a good portfolio and that you know you can trust to create your dream cake. You also need to choose someone who will make a tasty cake, as well as a good looking one. There’s no point having a show stopping visual cake, which people remember as looking good but aren’t impressed with the taste.
I love it when people are confident in my abilities and leave the final design up to me! Seeing the reactions on the faces of my clients (either in person on the day or through photos after) makes all the hours of work worthwhile.
As well as wedding cakes I create celebration cakes and cupcakes. I love painting onto cakes and working on unusual briefs. Often, if a theme really catches my attention, the client will end up with a cake worth triple what I had quoted them as I have a tendency to get carried away! I teach 1:1 and small group classes to people of all ages and abilities, and creative cupcake decorating hen parties and children’s parties.
I was lucky enough to sample some of Imogen’s cakes and they were DELICIOUS. We tried: lemon & elderflower, chocolate, white chocolate & raspberry, and pistachio, white chocolate & cardamom. Each was light, fluffy and full of flavour.